Sparty's C-Store Logo
Design | Illustration | Branding
This project was one of my favorites. The project was to create a logo for the college convenience store. Then use that logo to promote an identity within the store.
The store has no logo or sign displaying the name, making it hard for people to know the name of the store. Sketching different ideas was the first step in trying to find a logo that would work to help create an identity for the store. Creating the logo was the next step to help create an identity within the store. The final step was to then put the logo into the store showing how it would fit and help pull the store into an identity of its own that could then let people coming into the store know its name.